GO Transit recruits GO Bear mascot to teach riders how to properly wear non-medical face masks

As part of a wide-reaching Safety Never Stops campaign, GO Transit has created videos using GO Bear, to help guide customers through recent changes while travelling on the network.

For many, a big, silent bear can speak volumes about staying safe on trains and buses. GO Transit is releasing new videos featuring their mascot GO Bear – a fixture of the transit agency since 1993 – in hopes that he can teach riders a thing or two about using the transit agency’s vehicles and stations during the ongoing pandemic.

The videos are a light touch about serious safety measures, and are intended to take the mystery out of changes to the way we all now travel.

Image shows GO Bear wearing a mask on a platform.

Metrolinx is using their mascot, GO Bear, to remind customers to use non-medical masks on platforms, in stations and on GO vehicles. (Metrolinx photo)

Not to bruin the plot – see what we did there? – but a lot of time and effort is spent on how to wear a face covering while on GO Transit.

Making those coverings mandatory on the GO system is just one of more than 40 measures introduced to help keep customers and staff safe.

Although most riders are already wearing non-medical face masks along their journey, there are still a few who are not.

In the videos, GO Bear shows customers how to wear nose and mouth coverings. Hint: it’s not under your chin.

Check out one of the spots.

Story by Melissa Crowther, Metrolinx Senior Brand Advisor